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Findbook > 商品簡介 > Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)

Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)

Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)

作者:Brennan, Bernie/ Schafer, Lori, 出版社:Wiley, 出版日期:2010-10-19

定價 842 元, 最低 401 元起... Amazon CanadaAmazon United KingdomAmazon 完整列出比價資訊...

商品條碼:9780470768679, ISBN:0470768673
分類標籤:General » Refinements » Subjects » Books » Reference

 

內容簡介

Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)
How retailers can create an effective strategy for using social media and mobility

Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers.

  • Provides specific examples of social media and mobility business applications
  • Explains why companies need to act now
  • Describes the analytical tools necessary to make informed decisions on the data
  • Demonstrates how to use social media to leverage brand equity across the entire business
  • Presents a process for building a comprehensive strategy and action plan

Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan.

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