(英文版)軟競爭力-跨國公司的公司責任理念(SOFT COMPETITIVENESS)

(英文版)軟競爭力-跨國公司的公司責任理念(SOFT COMPETITIVENESS)

作者:王志樂, 出版社:中國經濟出版社, 出版日期:2006-08-01

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商品條碼:9787501775873, ISBN:7501775877
分類標籤:Subjects » Books » Reference » History » Professional & Technical

 

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(英文版)軟競爭力-跨國公司的公司責任理念(SOFT COMPETITIVENESS)

【目錄】
Foreword by Fredericdk C.Dubee
Foreword by Chen Jinhua
Editor's Preface
Part I. Main Report
  Promote Soft Competitiveness-Corporate Responsibility Movement of Transnational Corporations
Part II.Expert Report
  A Just Cause Enjoys Abundant Support While an Unjust Cause Findes Little Support -Discussion on Corporations'Including CSR into Strategic Plans
  Building  a Safety Cltrue for Corporate Sustainability
  Institutionalizing CSR in Governance Structures-How do Transnational Corporations Fulfill Their Commitment to Social Responsibility
  From Conceptual Promotion to Scientific Push There Is Still a Long Way to Go to Realize Sustainable Development
Part III. Case Study(In Alphabetical Order)
  BASF:The Path of Sustainable Development of an Evergreen Enterprise
  Bayer:Three Pillars of Bayer'Sustainability
  BP:Growing with Communities wherever it Operates
  Dupont:Backhone the 200-Year's Legacy of DuPont
  EDF:Philsophy and Practices on Social Responsibility
……

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