The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

作者:Enrico Trevisan, 出版社:Routledge, 出版日期:2016-09-09

商品條碼:9781138274112, ISBN:1138274119
分類標籤:Subjects » Nonfiction » Business & Investing » Management & Leadership » Economics

 

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The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
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