Fashion: From Concept to Consumer

Fashion: From Concept to Consumer

作者:Frings, Gini Stephens, 出版社:Prentice Hall, 出版日期:2007-09-27

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商品條碼:9780131590335, ISBN:0131590332
分類標籤:Subjects » Books » Reference » Specialty Stores » Custom Stores



Fashion: From Concept to Consumer
An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!
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